Design Brief Questionaire | creative vision

Name*

First Last

Email*

Website

Business Name*

What are your products and services?*

Target Audience

Even though we may wish to reach everyone, it has been proven that the message is more effective if we narrow our target.

What gender is your target audience?*

What is the age of your target audience?*

Other pertinent information about your target audience:

Brand Identity

Distinguishing the brand from an array of characteristics

Choose the characteristics that best fit your brand:*

Abstract Values

What emotions/meanings do you want your logo/brand to convey?*

How would you describe your brand to a friend?*

Who are your competitors and how are you different?*

Design Preferences

A few questions to understand your visual preferences

List a few companies whose logo resonates with you and why:*

Which Colors (and their psychological effects) best speak to your brand and objectives?*

Although we may like colors on a personal level, it is important that the colors chosen convey the message of the brand to a larger audience. We must take into consideration their deeper psychological meaning when choosing them.

Do you have an idea for your new logo/brand?

Questionnaire

Design Brief Questionnaire

Target Audience

Brand Identity

Abstract Values

Design Preferences